Centro Cultural/en

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Centro Cultural

Vitor César

In "Single-way street" (1928), theorist Walter Benjamin argues that advertising — and its luminous neon ads capable of reflecting on the surfaces of its surroundings — have become a new manifestation of sensibility, a means of reflection, of urban thinking.

Vitor César's "Centro Cultural [Cultural Center]" is one of the works of the artist that is placed in the dynamics of city life, without informing the public that it is an artistic proposition. Using a media resource, neon, the artist ends up taking us precisely to that reflexive instance proposed by Benjamin: that of thinking about the city.

If cultural centers are often inserted in cities as privileged places of access to culture, Vitor César, rhythmically with the appearance of the word "is" between the words "center" and "cultural", explicitly explains the cultural, and therefore ideological character which is inherent to every notion of center, be it economic, geographic, political or social.